How can innovators
increase their
chances of success
increase their
chances of success
Our unique survey crafted by innovation experts has factored in both offer and market development to identify 9 stages that every innovation goes through. Using this survey, you can identify the critical steps in your innovation process that will increase the chances of success in the market.
Why spend 5mins to take the Survey?
The top reasons for failure of innovation and startup identified by experts can easily be eliminated if you follow a rigorous innovation process. This requires that specific activities are carried out at the right stage in the innovation process. The 5 minutes that you spend in the survey will show you what activities you may have missed or not planned.
Who can take the Survey?
Product-based Company/Start-up
Service-based Company/Start-up
Company/Start-up of any size
What are the 9 Stages of Innovation?
STAGE 1
Idea / Hypothesis
An idea exists, supported by a hypothesis, on how to create value for internal / external customers in a unique way. The idea and the hypothesis have been reviewed, commented and refined for further exploration
STAGE 2
Real Problem is identified and opportunities are validated
The customer's job to be done through the idea has been analysed and is considered to be important. The pains of the customer are identified and the gains he can achieve are identified. The hypothesis to test has been completed. Data from interviews and tests show that the customer problem is important. A market definition canvas is now available.
STAGE 3
Solution Concept developed
The project killers have been identified and proven that they can be eliminated. A solution morphology has been developed that identifies multiple ways in which the solution can be delivered.
STAGE 4
Low fidelity prototype tested
Low-fidelity prototypes (hand-built models or computer models) have been developed and validated to prove solutions can be developed.
STAGE 5
High fidelity MVP developed
A high-fidelity MVP is developed to prove that the functional objectives of the product can be met and the customer problem can be solved.
STAGE 6
Pilot test for desirability
The customer desirability of the solution is tested with a carefully selected audience. Customer willingness to pay for the solution is validated by the target audience.
STAGE 7
Feasibility and viability assessed
The technology readiness level is validated and the investment readiness level is assessed. The business model canvas is prepared. A minimum marketable product is ready.
STAGE 8
Commercialization and Business model evaluated
The product is used by customers in their actual environment. The eco system and partners are identified and enrolled. The business model is validated and adjustments are made. The client acquisition process is developed and validated by developing a healthy funnel.
STAGE 9
Scale up process is effective
Scale-up strategy (Spinout, new BU, licensing etc) is developed. Organization building and transfer to business operation from the innovation team completed. The partner and production ecosystem is fully functional and scaled up.
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